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Tens of thousands of kilometers…

We travelled tens of thousands of kilometers across Canada to show the nation their Team Shaw players. Locations were in Montreal, Ottawa, Toronto, Hamilton, Winnipeg, Regina, Edmonton, Calgary and Vancouver. We worked with some incredible talent including Henry Burris, Mike Reilly, Drew Willy, S.J. Green, Weston Dressler, Chad Owens, Zach Collaros, Andrew Harris and Bo Levi Mitchell.


Director/DOP/Editor: Shawn Lovering
DOP/Sound/Editor: John Challinor III
Production Assistant: Zachary Scholtz
Production Assistant: Sabrina Leoprich
Original Music: JBCthree
Scott Campbell
Agency: Sway Advertising


We created a training video for each Team Shaw player to showcase some of their core workouts and practice techniques in a cinematic mini story.  In an age where meaningful content is key, we delivered.

30 Second Cuts

30 second cuts were created to capture the attention of audiences in stadium at the CFL finals and Grey Cup. Fans excitedly watched their star players preparing for the Grey Cup.


We reached over 600,000 people online including fan engagement in the thousands. Viewers shared, commented and subscribed on various social media platforms.

Bringing the Fans Closer

Andrew Harris was chosen to represent Team Shaw at the Shaw CFL Awards 2015. A bit of comic relief for the fans.

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